GE Says Better Incentives Needed To Stimulate Widespread Water Reuse and Recycling


On World Water Day GE Announces New White Paper Highlighting Successful and Practical Incentive Policies for Water Reuse

London, United Kingdom—March 23, 2011—The world’s urban and industrial water use is projected to double by 2050, yet one fifth of the world’s population, or some 1.2 billion people, already lives in areas of water scarcity. One of the best ways to stretch our planet’s dwindling supply of available water is through increased reuse and recycling, yet progress in these areas has been limited for a host of economic, political and social reasons.
One major stumbling block is a lack of effective incentives, according to a new white paper to be issued by GE (NYSE: GE). The paper describes the multifaceted nature of the problem and highlights various incentive policies and structures from around the world to illustrate those which have been effective in encouraging water reuse and recycling. GE will present the white paper at its Water Summit, From Used to Useful — Middle East, taking place on April 5-6 in Saudi Arabia.
“Our goal is to stimulate action to preserve fresh water supplies,” said Heiner Markhoff, president and CEO—water and process technologies for GE Power & Water. “Cost-effective technologies already exist to solve virtually all water challenges, thus the focus needs to be placed on the human side of the equation. In that regard we see four main approaches: increased education and outreach so that people can see the need and the benefits;  removal of bureaucratic and other barriers; effective use of mandates and regulations; and establishment of effective incentives, which is the focus of our latest white paper.” Continue reading

Is It Really Environmentally Friendly?


Determining whether a product is really environmentally friendly isn’t always easy, but there are rules and regulations that manufacturers and marketers must follow.

As it becomes more popular to go green, an increasing number of products claiming to be environmentally friendly are popping up on store shelves. Some products are labeled in just that way — “environmentally friendly” — while others say they are made from “recycled materials.” But what do these claims actually mean?

What Does “Environmentally-Friendly” Mean?
Every choice you make when you’re shopping has an impact on the planet, and some product choices are more environmentally friendly than others.
By educating yourself about environmentally-friendly products and practicing so-called green purchasing, you can lessen your carbon footprint and help protect the planet.

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